The primary goal is to redesign a specific path on the VIBO mobile website. The path chosen for this project is the TAKE-OUT ordering process. By redesigning the dedicated takeout path, I aim to streamline the user journey and create a more intuitive and seamless experience for customers who wish to order items for takeout. This initiative will not only improve user satisfaction but also encourage increased engagement and conversions within the takeout segment of the business.

The TAKE-OUT ordering path on the website was selected for optimization because other paths like reservation, menu browsing, private events, etc, are relatively straightforward. After thoroughly analyzing the mobile website, it became evident that the current take-out process involves unnecessary stages and pages that could potentially confuse users. By simplifying this path, I aim to provide a smoother and more intuitive experience for customers placing take-out orders.